Our mission is to provide Black women in Africa with a world-class beauty retail experience that is inclusive, empowering, culturally relevant, and of the highest quality. The Baki brand is rooted in the conviction that beauty provides a strong foundation for self-expression; transforming it from a mere beauty retailer to an inspiring movement. The significance of our mission cannot be overstated. It transcends mere business transactions and embraces the transformative power of self-identity and self-expression.

We envision a world where access to world-class beauty retail experience is not a luxury for Black women.Therefore, every black woman deserves access to personalized expert advice, high-quality products, and authentic knowledge on their beauty needs. We believe that diversity, representation, and empowerment are not mere buzzwords; they are the guiding principles that fuel our passion and shape our vision.

BaKi is committed to breaking down the barriers that prevent Black women in Africa from accessing world-class beauty retail experiences.

Through its omnichannel approach, BaKi is creating a platform that is accessible to all, providing Black women with the tools they need to write their own stories and express their individuality.

By joining The BaKi Community, you have an opportunity to be part of a movement that redefines beauty standards, creates economic opportunities, and celebrates the unique beauty of African women.