The Maybelline Grippy Serum Primer

The Maybelline Grippy Serum Primer is a water-based serum-primer hybrid designed to hydrate the skin while helping makeup stay in place for up to 24 hours. Its “serum-to-grip” technology transforms from a lightweight serum texture into a slightly sticky base that grips foundation and concealer for longer wear. The formula is enriched with 2% niacinamide to help hydrate and visibly plump the skin while creating a smooth makeup base. It is non-comedogenic, dermatologist-tested, allergy-tested, vegan, and suitable for all skin types, including sensitive skin.

Key Ingredients

• 2% Niacinamide – Helps hydrate, smooth, and visibly plump the skin while supporting the skin barrier.
• Glycerin – Draws moisture into the skin for long-lasting hydration.
• Butylene Glycol – Helps maintain moisture and improves product spreadability.
• Panthenol (Pro-Vitamin B5) – Helps soothe and soften the skin.
• Ascorbyl Palmitate – A Vitamin C derivative with antioxidant properties.
• PEG-150 Distearate – Helps create the smooth serum texture.
  

  Benefits

  • Helps makeup stay in place for up to 24 hours.
  • Provides long-lasting hydration and a fresh, plumped appearance.
  • Lightweight water-based formula blends easily into the skin.
  • Leaves no white cast and does not pill under makeup.
  • Non-greasy texture suitable for daily wear.
  • Works well for dry, combination, oily, and sensitive skin types.
  • Non-comedogenic formula helps avoid clogged pores.
    

    How to Use

    1. Start with clean, moisturized skin.
    2. Apply 1–2 drops evenly across the face using the dropper.
    3. Blend gently with fingertips like a serum.
    4. Wait about 10–20 seconds for the formula to become tacky.
    5. Apply foundation, concealer, or other makeup products on top.
    6. Can also be worn alone for a fresh, dewy finish.
       

       Additional Tips

       • Pair with water-based foundations for smoother layering and longer wear.
       • Use a setting spray or powder afterward for extra makeup longevity.
       • Apply a thin layer to avoid excessive tackiness.
       • If you have oily skin, focus application mainly on areas where makeup tends to fade.
       • Some users on Reddit mention that the primer performs especially well for long makeup wear, though a few people with acne-prone skin reported sensitivity to the sticky texture or niacinamide.